They are a very popular couple in the candy industry. Mike and Ike, those chewy pill-looking fruit delights, are now getting a divorce. The reasoning is because Mike wants to work on his music career and Ike wants to perfect his art. This is all the brainchild behind the Elevator Group ad agency, who are giving the candy a major face lift. New packaging will feature either Mike or Ike scribbled out and a billboard with the scratched-out names will appear this July, with an animated one in Times Square.
The split has been seen all over Facebook, Youtube, and Tumblr. Ike posted his feelings about the breakup April 10 on Tumblr:
“I know it’s hard to believe, but yes – Mike and I split. It is what it is. We just couldn’t agree on stuff anymore. Some call it creative differences? Whatever. The guy is awesome, if you don’t count that he’s color blind. Lime is green dude! Cherry is red, not purple. Get it? Go write some songs since that seems to be where your focus is right now.”
Mike shot right back with the following response:
“Heard about Ike and me splitting up? Yeah, it’s true. We just don’t agree on the candy. My red, his red, my lime, his lime, my box ideas, his box ideas. So over it. Instead of all this hassle, now I’m just gonna jam. Been laying down heat with my friend Blaze. Planning to hit all the music capitals in the next few months. No sitting at home solo playing Words With Friends (that’s something Ike would do).”
Let us take a moment to see how the teenagers feel about this situation in a Youtube spot:
And for good measure let us hear from the employees:
Looks like everyone will be missing “Tangy Twisted Time.” This makes the future look very bleak for Good and Plenty. What team do you route for? Let us know in the comments and try not to be too upset over this! I for one am very relieved Reese’s Pieces are not married.