As the ongoing “Rihanna: UNLOCKED” campaign gathers momentum around the world, Island Def Jam’s reigning queen of the Billboard Hot 100 earns a second week at #1 with “We Found Love” (feat. Calvin Harris), setting the stage for Rihanna’s performance of the song on FOX’s The X Factor next Thursday night, November 17th. The excitement is building up to the release of TALK THAT TALK, Rihanna’s upcoming sixth Island Def Jam studio album, arriving November 21st, coinciding with her appearance on Ellen the same day.
In the final week and a half leading up to the release of TALK THAT TALK, Rihanna’s 46 million-plus Facebook fans, where she is the #1 female artist and 9 million-plus Twitter followers are feverishly working overtime to unlock all the exclusives from the new album. Yesterday, the Rihanna Navy unlocked the iTunes pre-order for the new album. Tomorrow, Rihanna will reward her tens of millions of fans worldwide by unlocking TALK THAT TALK’s second single pick, “You Da One” (produced by hitmaker Dr. Luke). Thus far UNLOCKED has garnered over 500 million Facebook impressions and significant Twitter and Facebook fan growth, 2 million and 1.5 million fans, respectively.
Rihanna made Billboard history last week, when “We Found Love” became her 11th #1 hit on the Hot 100, and her 20th Top 10 hit. She collected her 20 Hot 100 Top 10 singles faster than any other solo artist, six years and four months, as reported by Billboard. The time span beat Madonna’s previous record (by five months), and now places Rihanna second only to the Beatles. The Supremes now move down to third place. Additionally, “We Found Love” notches Rihanna her 16th #1 Billboard Dance single.
In the Top 10 hits race, Rihanna enters a very rare field as just the fifth woman to earn the honor, noted Billboard citing Whitney Houston (with 23 career Top 10s), Mariah Carey and Janet Jackson (27 each), and Madonna in first place (37).
TALK THAT TALK is the eagerly anticipated follow-up to Loud (released November 2010), an industry phenom that is multi-platinum worldwide, with global sales of nearly 8 million.